Henkel & Co KGaA AG and Coty Inc, each of which have personal care and cosmetics companies, made binding presents to purchase separate parts of Procter & Gamble Co’s magnificence businesses worth as much as a complete of $12 billion, in accordance with individuals acquainted with the matter.

Estee Lauder focuses on status cosmetics whereas Elizabeth Arden also caters to much less affluent customers with a variety of fragrances sold at shops equivalent to WalMart (WMT.N). In 2010, the U.S. prestige magnificence market grew four p.c, while cosmetics sales at food, drug and mass market shops rose three percent, based on market research company NPD Group. Warburg Pincus LLC, another non-public fairness firm, can be fascinated with P&G’s cosmetics enterprise as well as its fragrance unit, which incorporates brands like Hugo Boss and Gucci and will fetch around $2 billion.

There have been many rumours doing the rounds, particularly on …